Building the industry’s best agentic AI ecosystem with partners

Since the beginning, partners have been core to Google Cloud — and that’s been especially true in the AI era. I’m amazed at the ways they have helped bring both Google’s AI innovations and their own incredible AI products and services to customers. Partners have already built more than 1,000 AI agent use cases for customers across nearly every industry. 

The AI opportunity for Google Cloud partners is growing fast. For example, a new study from IDC¹ found that global systems integrators will grow their Google Cloud AI practices as much as 100% this year — and almost half of their Google Cloud AI projects have already moved into widespread production thanks to initial ROI that customers are seeing. It’s clear that much of the opportunity ahead lies in agentic AI — and now, partners are infused at every layer of our AI agent stack. 

This week at Google Cloud Next, we’re announcing updates that will help our partners build AI agents, power them with enterprise data and a choice of models, and bring them to customers, including through a new AI Agent Marketplace. We’re also launching a new open protocol, with support from more than 50 of the industry’s leading enterprise technology companies, which will allow AI agents to securely communicate in order to successfully complete tasks. And we’re enhancing the ways we go to market together, offering new incentives and resources for co-selling and training, as well as new AI offerings in Workspace for resellers.

We’re committed to helping all of our partners capitalize on the AI opportunity, whether they’re building new technology, integrating with our products, or delivering critical enterprise services.

Integrating our partners at every layer of the agentic AI stack

We’ve always taken an open approach to AI, and the same is true for agentic AI. With updates this week at Next ‘25, we’re now infusing partners at every layer of our agentic AI stack to enable multi-agent ecosystems. Here’s a closer look:

• Agent2Agent (A2A) protocol: Today, we’re launching a new open protocol, with support and contributions from our partners, that will allow AI agents to communicate with each other, securely exchange information, and coordinate actions across various enterprise platforms or services like Atlassian, Box, Cohere, Intuit, Langchain, MongoDB, PayPal, Salesforce, SAP, ServiceNow, UKG and Workday. We believe the A2A framework will add significant value for customers, whose AI agents will now be able to work across their entire enterprise application estates. More partners can begin building with the A2A framework today and can learn more in our technical blog here. 
• AI Agent Marketplace: We’re also launching a new AI Agent Marketplace — a dedicated section within Google Cloud Marketplace that will easily allow customers to browse, purchase, and manage AI agents built by our partners. Today, partners like Accenture, BigCommerce, Deloitte Elastic, UiPath, Typeface, and VMware are offering agents through our AI Agent Marketplace, with additional agents launching soon from partners like Cognizant, Slalom, and Wipro.
• Power agents with all your enterprise data: Data and AI models underpin all AI agents, and our open platform and agentic AI tooling make it possible for customers to train and fine-tune agents on their entire data estates. Today, we partner with companies like NetApp, Oracle, SAP, Salesforce, and ServiceNow — meaning customers with data stored in these popular platforms can now put this data to work to improve their AI agents.
• Expert AI services: Our ecosystem of services partners — including Accenture, BCG, Capgemini, Cognizant, Deloitte, HCLTech, Infosys, KPMG, McKinsey, PwC, TCS, and Wipro — have actively contributed to the A2A protocol and will support its implementation. They’ve also significantly expanded their Google Cloud practices with new experts and technical resources over the past year. This means our customers now have access to a global community of highly-trained AI experts who can help them develop AI agent use cases and strategies with interoperability in mind; prototype new applications; train and manage AI models; and ultimately deploy AI agents across their businesses.

Simplifying the ways we help partners go to market

Across the board, for all types of partners, Google Cloud is increasing resources to help them address customer demand for AI and cloud implementation services — and to better help partners identify the largest, most strategic opportunities to grow their businesses. This includes a 2X increase in funding for AI opportunities over the past year alone, and builds on our existing, nine-figure investment in partner learning that we’ve made over the past four years. 

In addition, we are continuing to refine the way we go-to-market with partners, to ensure partners have access to the right opportunities, and customers have access to the best possible technology and expertise. This includes:

• Better field alignment and co-sell: Google Cloud has been co-selling with partners since our inception. Now, we’re introducing new processes to better capture and share partners’ critical contributions with our sales team. This includes increased visibility into the highly valuable co-selling activities like workshops, assessments, and proofs-of-concept, as well as partner-delivered services for migrations, application modernization, and other managed services. Ultimately, this information will better enable our sales team to connect customers with the correct ISV and services partners.
• More partner earnings: We are continuing to evolve our incentives that help partners capitalize on the biggest opportunities, such as a 2x increase in partner funding for AI opportunities over the past year. We’re also introducing new AI-powered capabilities in Earnings Hub, our destination for tracking incentives and growth, which will enable partners to benchmark performance against peers, receive personalized tips on how to boost earnings, and more. 
• Supporting partner readiness: In the past four years, we’ve invested more than $100 million in partner training, and we are continuing to expand these efforts to help our ecosystem develop expertise in critical areas like Google Agentspace, Workspace, and more.

Making Google Workspace the best AI productivity platform for partners

More than 3 billion users and over 11 million paying customers rely on Google Workspace. Now, new enterprise-grade AI capabilities with Gemini are helping users get work done more quickly in tools like Gmail, Meet, Docs, and more. Our partners play a critical role in helping organizations around the world deploy Workspace, including providing critical migration support and training for organizations big and small around the world. 

This week at Next, we’re announcing new AI innovations in Workspace, including proactive analysis and visualization capabilities in Sheets, audio generation in Docs, a new way to automate work with AI agents in the loop, and more—all of which will make Workspace an even more attractive platform for customers and ensure partners are going to market with category-defining products. In addition, we’ve increased partner funding for Workspace opportunities by 4x over the past year, to ensure partners have the right resources and incentives to bring Workspace to customers.

With simplified pricing, an enhanced Gemini-powered feature set, and the ability to integrate Workspace with customers’ existing tools like Slack, we’re creating new and exciting opportunities for partners to create long-term, strategic engagements by implementing Workspace for customers. 

Announcing 2025 partner awards winners

In closing, we’re honored to spotlight this year’s winners of Google Cloud’s partner awards, which recognize the innovation and value that partners have created for customers—particularly with AI. Our ecosystem continues to evolve to meet the needs of businesses across industries, and we’re proud of the ways they have deployed Google Cloud’s technology to address complex challenges faced by our customers. To learn more about this year’s winners, please read the complete list. 

I’m excited to meet with thousands of partners this week and share ideas for how we can work together to support customers, and how we can provide a simple, effective go-to-market motion with our ecosystem. See you at Next ‘25!

^{1. IDC InfoBrief, sponsored by Google Cloud, Google Cloud AI: Driving Opportunity and Growth for Global Consulting & Systems Integrator Partners, doc #US53276025, April 2025}