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As Türkiye prepares for its anticipated 5G spectrum auction, Türk Telekom is taking the lead, aiming to transform user experiences and drive industry innovation. In the WinWin studio, we chatted to Zeynep Özden, Marketing and Customer Experience Assistant General Manager at Türk Telekom, who shared her insights on the company’s vision and strategy in the approaching 5G and AI era.

“We are eagerly looking forward to offering new services and experiences to our users,” said Ms. Zeynep, highlighting that Türk Telekom has connected 54% of its LTE mobile base stations to fibre, surpassing the global average.

The company has conducted extensive 5G trials over the past two years, spanning sectors including transportation, healthcare, education, and sports. Notably, Türk Telekom recently showcased its 5G capabilities by installing mobile networks in stadiums for the top four Turkish Football League clubs, allowing many simultaneous experiences, a huge milestone following their initial launch at Istanbul Airport.

“We are determined to build all the advantages of 5G to every layer of society, and to build the digital future in the most efficient way possible,” leveraging innovative solutions from partners like Huawei, emphasising energy efficiency and spectrum optimisation.

Additionally, Ms. Zeynep highlighted the crucial role of AI in shaping Türk Telekom’s future, stating that AI will make network management and operational processes smarter, and help in precisely improving customer experiences, “ensuring expectations are reflected accurately in product and service development processes.”

“We hope that AI, which is one of the most crucial outcomes of digitalization, will become a powerful force in promoting network and business innovation at Türk Telekom,” she continued.

Watch the full interview here!

Author: Ernestro Casas -

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