Synthetiko: Pioneering the Next Generation of Web Behavior Analytics

Startup stories

Introducing Synthetiko

Picture a platform that transforms the way enterprises view and act on customer behavior, one that gives them the power to train and own their own deep learning models for web analytics. That’s exactly what we do at Synthetiko. We enable businesses to dive beneath the surface of traditional dashboards and spreadsheets to uncover granular, real-time insights about how users navigate digital experiences. The ability to quickly identify and respond to user behavior can be the difference between leading the market and falling behind.

It matters now more than ever because budgets are tight, teams are being asked to do more with fewer resources, competition is fierce: A single bad user experience can push customers toward a competitor, and user behaviors change rapidly. Without real-time analytics, organisations are perpetually playing catch-up.

Synthetiko is here to bridge those gaps—helping enterprises achieve speed, agility, and deep understanding in their digital strategy.

The Spark That Drove Us Forward

Our story begins with firsthand experience. While consulting for large enterprises like Vodafone, Pernod Ricard, The AA, and NatWest, we repeatedly witnessed a glaring challenge: teams were drowning in data but struggling to interpret it in a way that led to clear, actionable insights. Traditional web analytics solutions offered dashboards of numbers and percentages but left the “why” behind user actions unanswered.

This constant bottleneck of manual effort and slow iteration became our inspiration. If businesses could quickly reconstruct every step of a user’s online journey, seeing exactly where they paused, clicked, or abandoned, imagine how effectively they could optimise digital experiences.

The Journey So Far

Building a deep learning ecosystem capable of capturing and analysing real-time user behavior was no small feat. Our earliest challenge was designing a neural network architecture that could handle the sheer volume of granular data generated by high-traffic enterprise websites. Many existing tools were built to deliver summary metrics—like bounce rates and time on site—but few could dissect a user journey down to the micro-interactions in real time.

Despite these complexities, we launched our 1.0 Analytics Neural Network for alpha partners, and the results have been remarkable:

Reduced analysis time: What once took days or weeks to interpret can now be understood within minutes.

Increased conversion opportunities: Our partners can isolate the exact moments where users lose interest or encounter friction, then optimise accordingly, often leading to immediate improvements in key performance metrics.

Stronger collaboration: Departments from marketing to engineering can finally work off the same, detailed data, speeding up the overall decision-making process.

Witnessing how this technology cuts down weeks of data sifting into a near-instant view of customer behavior is a testament to our central belief: real-time, AI-driven insights can be a game-changer for any enterprise serious about digital growth.

Future Vision

In the coming year, our ambition is to expand the scope and capability of Synthetiko in several ways with a Flagship Optimisation Model

We’re on track to launch our v1 Optimisation Model, which will go beyond identifying behavior trends. It will proactively recommend which site improvements or content changes have the highest potential to boost conversion and engagement, well before a human analyst would even suspect an issue.

Ultimately, we see a future where enterprises own an evolving intelligence layer—one that not only optimises their own user experiences but could even be licensed out, helping them generate new revenue streams from their proprietary models.

Excitement for Connected North

With all this momentum, Connected North is the perfect platform for us to share our vision. We’re eager to:

Demonstrate our technology in front of an audience ready to embrace AI-driven solutions.

Engage with forward-thinking enterprises that see the value in deep, immediate insights into user behavior.

Connect with potential investors who recognise the long-term scalability of owning a proprietary AI analytics engine.

We believe Connected North is a unique opportunity to showcase what’s next in web analytics—an approach that’s agile, granular, and truly data-driven. By telling our story and sharing our real-world results, we hope to spark meaningful conversations about the transformative power of deep learning in customer experience and digital strategy.

Author: Ernestro Casas -

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