Legends ASM and Boldyn Networks bring the ultimate entertainment experience to fans

What happens when passionate fans can access state-of-the-art mobile connectivity at a large venue?

The answer is revolutionising! Fans get a leading entertaining experience, from quickly accessing the arena and ordering food and drinks from their phones, to uploading HD videos four times faster, easily finding friends at the event, and getting home smoothly and safely.  

Thanks to the partnership between Legends ASM and Boldyn Networks  the first direct bank arena in Leeds is being equipped with advanced 5G infrastructure that all mobile network operators can access and enable their subscribers to enjoy the benefits.  An opportunity that hasn’t been missed by O2 – the first network to sign up their customers to the power of “wow” at the music arena.

Martin McInulty, General Manager at first direct bank arena said: “Boldyn’s state-of-the-art network is transforming the way visitors experience events at our arenas. In the UK, fans in Leeds are the first to benefit by having the ability to capture ‘wow’ moments in ultra-HD and sharing them with friends and family in real-time. We look forward to more operators coming on board and unlocking these amazing experiences for their customers when visiting our venues. The new seamless, robust 5G connectivity also enables best-in-class venue management. We’re excited with how connectivity can optimise everyone’s journey at our venues and will continue leveraging Boldyn’s infrastructure to unlock the power of the ’future wow’.”

Paul Osborne, Chief Commercial Officer, UK and Ireland at Boldyn Networks, said:  “We are incredibly proud to provide high-speed 5G mobile connectivity to Legends ASM’s passionate fans. We want to enhance the experience for everyone, from visitors to staff, by providing a platform for a range of new digital services. Our deployments also demonstrate the power of shared infrastructure, capable of delivering 5G services to customers of all mobile network providers. We are delighted to support O2 as they lead the way in transforming customer experiences through the power of 5G.”

Dr Robert Joyce, Director of Mobile Access Engineering, at O2 said: “Given our long-history of giving our customers access to the best live entertainment, it’s only natural that they will be the first to benefit from our next-generation 5G network at venues across the country. We are committed to improving the connected experience for our customers no matter where they are, including in busy locations such as stations, stadiums and arenas. From finding friends to sharing special moments on social media, everybody knows that connectivity is vital when you’re at a gig so we’re ensuring more concertgoers than ever can experience seamless connectivity on O2.”

As the partner of choice to deliver connectivity in hundreds of Legend ASM venues worldwide, Boldyn is deploying an innovative neutral host 5G DAS solution at the first direct bank arena. Boldyn’s deployments enable critical ubiquitous connectivity, ensuring a fast and reliable experience for entertainment fans, vendors, and operational staff.

With 87% of event goers posting to social media at an event and 77% accessing their tickets digitally, the high speed, uninterrupted service marks a major development in the experience available at live entertainment venues in the UK.

So, the next time fans attend a concert their live experience will be different and more engaging than before. A state-of-the-art 5G network and their mobile operator will be there for them.

To read Boldyn Networks’ latest report visit: Sports, Gaming and Rock & Roll: Connectivity and the fan experience .

Author: Ernestro Casas -

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