Introducing no-cost, multicloud Data Transfer Essentials for EU and U.K. customers

At Google Cloud, our services are built with interoperability and openness in mind to enable customer choice and multicloud strategies. We pioneered a multicloud data warehouse, enabling workloads to run across clouds. We were the first company to provide digital sovereignty solutions for European governments and to waive exit fees for customers who stop using Google Cloud.

We continue this open approach with the launch today of our new Data Transfer Essentials service for customers in the European Union and the United Kingdom. Built in response to the principles of cloud interoperability and choice outlined in the EU Data Act, Data Transfer Essentials is a new, simple solution for data transfers between Google Cloud and other cloud service providers. Although the Act allows cloud providers to pass through costs to customers, Data Transfer Essentials is available today at no cost to customers. 

Designed for “in-parallel” processing of workloads belonging to the same organization that are distributed across two or more cloud providers, Data Transfer Essentials enables you to build flexible, multicloud strategies and use the best-of-breed solutions across different cloud providers. This can foster greater digital operational resilience – without incurring outbound data transfer costs from Google Cloud.

To get started, please read our configuration guide to learn how to opt in and specify your multicloud traffic. Qualifying multicloud traffic will be metered separately, and will appear on your bill at a zero charge, while all other traffic will continue to be billed at existing Network Service Tier rates.

The original promise of the cloud is one that is open, elastic, and free from artificial lock-ins. Google Cloud continues to embrace this openness and the ability for customers to choose the cloud service provider that works best for their workload needs. Read more about Data Transfer Essentials here.