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Sky has announced 2,000 job cuts across its customer services sector, the Financial Times has reported

The personnel cuts equate to around 7% of the workforce, and would see the closure of three of its ten call centres, Leeds, Sheffield and Stockport call centres, as well as affected operations at its Dunfermline and Newcastle sites. 

The company receives around 25 million customer calls from across Europe each year, which it expects to decrease by a third over the next few years, as customers apparently shift towards AI chatbots and emails. 

A company spokesperson told the FT that its site in Livingston, Scotland will instead receive a multi-million pound investment that will “deliver quicker, simpler and more digital customer service”. 

 The company is seeking to replace “labour intensive “roles with more digital and AI-enabled services, the report read. 

“This is about building a future-ready Sky that continues to put our customers and their needs first,” said a Sky spokesperson. 

“Our customers increasingly want choice, to speak to us on the phone when they need us most and the ease of managing everyday tasks digitally. We’re investing in a new centre of excellence for customer service, alongside cutting-edge digital technology to make our service seamless, reliable, and available 24/7,” they continued. 

Sky says that the implemented changes will “create a faster, smarter and more responsive experience” for customers. 

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Also in the news:
Quickline to extend Yorkshire’s Project Gigabit rollout
‘Adapt or die’: VOX Solutions’ message to telcos in the age of AI
Huawei’s ushers in the AI era with raft of new solutions at MWC 2025

Author: Ernestro Casas -

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