VMO2’s Recycle for Business service processes 45,000 devices

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Businesses have earned almost £330,000 from recycling unused devices since the service’s relaunch

This week, Virgin Media O2 (VMO2) has shared that its O2 Recycle for Business initiative has helped save 45,000 devices from being sent to landfill since it was relaunched in October 2023.

The initiative invites companies to trade in their unused technology, such as smartphones or routers, which are then data wiped, repaired, refurbished and resold, or recycled. In exchange, the companies receive cashback or credit, or can instead opt to donate that cashback to the Good Things Foundation, a charity focussed on digital inclusion in the UK.

Since the initiative’s relaunch, companies have earned almost £330,000 from trading in unused devices.

“We know businesses want simple solutions to help them become more sustainable. That’s why Virgin Media O2 is leading the way in helping companies to reduce their waste, recycle their unwanted tech, and reuse their unwanted device,” said Dana Haidan, Chief Sustainability Officer at VMO2. “Businesses can also play a vital role in supporting digital inclusion by accessing tech donation programmes, where their unused devices can be given a second life and used by someone in need, helping them to get online, access essential websites and build digital skills.”

Despite this success, VMO2’s own research suggests that the schemes progress so far is just a drop in the ocean when it comes to the UK’s e-waste problem. The operator estimates that there are around 11.8 million unused business devices in the UK that could be reused or recycled.

Indeed, data from the UN suggests that the UK produces more e-waste per capita than every other country except Norway.

It is worth noting here that VMO2 has operated a similar recycle scheme on a much larger scale for consumer devices since 2009, earning consumers roughly £350 million and saving 4 million devices from going to landfill.

Combining its business and consumer facing recycling efforts, VMO2 says it is aiming for to complete 10 million ‘circular actions’ by the end of the year.

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Author: Ernestro Casas -

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