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The decision follows Orange taking full control of the business earlier this year
Orange has wasted no time in dropping the MásOrange brand after taking full control of the business earlier this year.
The unit will now be known as Orange España, bringing the brand in line with Orange’s international portfolio of network operator businesses.
The companies’ commercial brands – Orange, Yoigo, Jazztel, MásMóvil, Pepephone, Simyo, Euskaltel, R, and Telecable – remain unaffected by the move.
“Orange España is one of the most recognised brands in our country and explains in a clear and simple way the company that we are today: the leading operator of the Spanish market by number of customers and by satisfaction with a clear vocation of investment, innovation and commitment to the digital development of our country,” said Meinrad Spenger, CEO of Orange España.
MasOrange was formed by the €22 billion merger of Orange and MasMovil’s Spanish units in 2024. It created the country’s largest telco, with around 1 million mobile and 7 million fixed-broadband subscribers. By the end of 2025, Orange had agreed to acquire full control of the business, buying out its joint venture partner Lorca for €4.25 billion.
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The post Orange ditches MásOrange brand for Spanish unit appeared first on Total Telecom.
Author: Harry Baldock - This post was originally published on this site
